The Notion is in Motion
Motion Design, Erklärvideos, Branding & Webdesign
Trained in the Bauhaus tradition, I am a multidisciplinary designer with over five years of experience bridging the gap between dynamic freelance projects and structured in-house roles. My core specialties lie in Explainer Videos, Branding, and Web Design. With a deep passion for motion design and eLearning, I focus on helping businesses and academic institutions translate highly complex concepts into clear, engaging, and visually compelling narratives.
Whether I am presenting a technical product to consumers or breaking down the philosophy of Hegel for a diverse audience, my strength is making the intricate feel intuitive. Having navigated both independent freelance environments and collaborative in-house teams, I am a confident public speaker who knows how to adapt quickly and communicate effectively with varied stakeholders.
My design philosophy is rooted in structure and scalability. I leverage the latest technologies to develop robust branding, web, and motion design systems that accurately convey a brand’s core values. A strong advocate for consistency, I build efficient workflows and structured documentation that allow for the seamless reuse of design assets. This systemic approach not only speeds up production but ensures a cohesive brand experience that fosters deep customer loyalty.
Beyond the screen, I am a catalyst for team collaboration. I love designing processes that enhance overall work efficiency and empower every team member. To achieve this, I specialize in planning and facilitating cross-team workshops, which I firmly believe are the optimal method for driving alignment, solving complex problems, and making definitive decisions.
Explainer videos are the didactic medium of the future.
Explainer video
As more and more companies, think tanks and media institutions embrace explainer videos, we are at a pivotal point to shape this future together. Christoph Kulgemeyer, Professor for Didactics of Physics at the University of Bremen, highlights that the biggest challenge of this medium lies in its core objective – understanding – which is often prematurely created by prioritizing entertainment value and the lack of accurate illustration.
My vision is to develop the explanatory video into a medium in which an actual and not an illusionary understanding is created; it must be a medium that combines scientific rigor with aesthetic and entertainment value.
Values
My goal is to create scientifically sound, entertaining and aesthetically pleasing explanatory videos on what is commonly referred to as theory, accompanied by publications, presentations and social media posts.
1
Minimalism
Minimalism means that only what is necessary remains. It is standardization and clarity.
2
Scientificity
Scientificity means as little (new and personal) as possible. It is as much fidelity to the source as possible.
3
Aesthetic Formalism
Formalism means that the envelope itself is a letter, when the appearance is analogous to the logic of the content. It is to be desirable, is to be seductive, is to be Παρράσιος.
4
Accessibility
Accessibility means to interest as many people as possible. It is to be as comprehensible as possible.
Testimonies
Maximilian Kostka verfügt über exzellente Kenntnisse in den Bereichen Markenentwicklung und Videoproduktion, die seine große Kreativität und seinen Einfallsreichtum stets aufs Neue unterstreichen. Hervorzuheben ist außerdem seine sehr gute Arbeit bei der Überarbeitung unseres Brandings, die von einer überdurchschnittlichen Designqualität und Innovationskraft zeugt.
Philip Störing
Gründer und Geschäftsführer Relaxound
Hohe Kompetenz zeigte er im Feld der visuellen Kommunikation, in Social Media und auf YouTube. Mit pragmatisch-effizientem Technikverständnis und fundiertem Wissen zur Kunst- und Filmgeschichte hat er ein Erklärvideo eigenständig konzipiert, getextet und umgesetzt.
Prof. Dr. Andreas Bienert
Leitung ZEDIKUM / Honorarprofessor für Ästhetik Fachhochschule Potsdam
Herr Kostka verfügt über ein äußerst umfassendes und hervorragendes Fachwissen. Er war hochmotiviert und zeigte ein außerordentlich hohes Maß an Initiative und Leistungsbereitschaft. Er arbeitete stets sehr effizient, zielstrebig und sorgfältig. Besonders geschätzt waren seine eindrucksvollen quartalsweisen Ergebnispräsentationen für sein Team vor der gesamten Firma.
Dr. Dirk Woywod
Geschäftsführer Verimi GmbH
Avec un sens aigu de l’observation, il a montré beaucoup d’intérêt et de motivation, qui lui ont permis de mieux appréhender les différentes facettes de la gestion d’une fondation d’art. Maximilian a montré des qualités de rigueur, de proactivité et a su être force de propositions, autant de qualités qui ont fait de lui un élément agréable et précieux pendant.
Nicolas Gitton
Ex-directeur de la Fondation Maeght