Curriculum Vitae
Profile
I am a Berlin-based designer specializing in transforming technical and organizational complexity into clear, effective communication. My entry into systems design began with the production of explainer videos: a discipline that requires a comprehensive understanding of a brand’s entire ecosystem. To effectively convey a complex idea, one must first align every asset, narrative thread, and visual rule into a single, cohesive logic.
Trained at the Bauhaus University Weimar, I now design these scalable visual frameworks for SaaS infrastructure, infrastructure, and cultural institutions. By aligning motion, typography, and interaction with a product’s inner logic, I reduce the cognitive friction that hinders user adoption and build the systemic coherence necessary for long-term trust. My approach is a practice of aesthetic formalism or structural decoding, acting as a strategic bridge between technical experts and general audience to ensure that innovation is not just seen, but understood and embraced.
Tech Stack
Video
Audition
Premier
Aftereffects
3D
Blender 3D Creation Suite
Unreal Engine
UX/Web
Figma
Elementor
WordPress
Photoshop
InDesign
AI
Rodin
Relume
Stitch
Claude Code/Design
Firefly
Education
Master Visuelle Kommunikation
Bauhaus Universität Weimar
2021 — 2022
Video production for and with the Klassik Stiftung Weimar
1,0
Bachelor Visuelle Kommunikation
Bauhaus Universität Weimar
2017 — 2021
Production of animated image analyses on Paul Delaroche and an animated explanatory video on Hegel
1,1
Cours de langue et civilisation Français
Soubonne in Paris
February 2020-May 2020
Experience
Relaxoud GmbH
Full-time Graphic Designer
Since Feburary 2025
Design and implementation of a wide range of digital media, creation of social media content, professional image editing, execution of rebranding processes, design of presentations and mockups, newsletter design, development of Amazon A+ content, UI/UX design for websites, and full-scale video production.
Stoelzle Lausitz GmbH
Full-time Graphic Designer
2024 – 2025
Visual design and conceptualization across various media, creation of Amazon A+ Content for product page optimization, conceptualization and design of complete trade fair stands including all associated print materials, design of newsletters and websites, and comprehensive design of catalogs.
Verimi GmbH
Full-time Graphic Designer
2022 – 2024
Defining branding, social media posts, animated video ads, graphics for the press, web design, preparing graphics for printing (roll-ups, flyers, trade fair stands, T-shirts, postcards, etc.), leading workshops, defining work processes, agile working
Klassik Stiftung Weimar
Freelance
2022 – 2023
In Kooperation mit der Klassik Stiftung erstellte ich für meine Masterarbeit animierte Kurzdokumentationen und schärfte so mein Profil in visueller Kommunikation und Animation.
Staatliche Museen zu Berlin
Internship
November 2020 – March 2021
Web design, digitization and cataloguing of entry books of the National Museums for provenance research in the ZEDUKUM project
Museum Fondation Maeght
Internship
June 2020 – August 2020
Apply exhibition logistics, branding of the Fondation in social media
omstudios Berlin
Internship
June 2020 – August 2020
Creating textures and illustrations for use in 3D animated short films
Techniques
At the heart of my design process lies a commitment to the essential. Striving for the essential is a guiding principle that permeates every layer of my process and output. While design is not an exact science, key factors define what we deem essential across brand and product experiences.
These elements are deeply connected to my key values of Minimalism, Scientificity, Aesthetic formalism, Accessibility. I use the following techniques to achieve designs the embody the most essential.
Double Diamond
1
Discover
This initial phase is all about understanding the problem space. We conduct comprehensive research to gather user insights and identify underlying issues. This stage involves: User interviews and surveys, Market analysis, Competitive benchmarking and Ethnographic studies.
Using the design strategy as a guide, I explore various design possibilities and define a new design direction. This stage includes extensive experimentation and iteration to discover the most effective and innovative solutions.
2
Define
In this stage, we synthesize our research findings to clearly articulate the challenge. We establish a well-defined problem statement and project scope, which guides our design efforts. Key activities include: Defining user personas and journey maps, Creating problem statements and Setting project goals and success criteria.
Clarifying and translating insights into a solid foundation and creative approach is critical. I start by gathering and analyzing insights from users and stakeholders to understand their needs and preferences. This information shapes my creative approach, ensuring it is grounded in real-world understanding
3
Develop
Here, we ideate and prototype potential solutions. This stage is characterized by creativity and iteration. We generate multiple ideas, build prototypes, and test them with users. The activities include: Brainstorming sessions, Sketching and wireframing, Prototyping (low-fidelity to high-fidelity), Usability testing and feedback gathering.
I funnel the creative approach into concrete concepts and a robust design strategy. This involves defining the core ideas and strategic direction that will guide the design process, aligning with objectives and user needs.
4
Develop
Here, we ideate and prototype potential solutions. This stage is characterized by creativity and iteration. We generate multiple ideas, build prototypes, and test them with users. The activities include: Brainstorming sessions, Sketching and wireframing, Prototyping (low-fidelity to high-fidelity), Usability testing and feedback gathering.
The final design direction is then brought to life through meticulous production and implementation. I ensure consistency and quality across all touchpoints, creating a cohesive and impactful user experience.
It is also important in this process to make a clear distinction between output and outcome, whereby the latter must follow the former.
Outcome
The outcome of our design process is the lasting impact our work has on users and the broader community. It is measured by the value it delivers, the positive changes it fosters, and its alignment with our vision for a better future. Outcomes reflect the real-world benefits and long-term success of our solutions.
Output
The output of our design process includes the tangible products, services, and experiences we create. These are the visible results of our efforts, such as a new app, website, or physical product. While outputs are important milestones, they are only meaningful if they contribute to achieving valuable outcomes.
Exhibitions
Studentenmagazin Port
Co-author
Since May 2020
Article about student work published in the student magazine
inVISIBLE
Group exhibition
October 2014 – June 2015
Short film “Blau” exhibited at the Circa Gallery in Minneapolis, Minnesota USA
Begegnungen
Group exhibition
October 2021
Graphic video works in the Neurotitangallery
Deutsches Theater
Actors
October 2014 – June 2015
Project “ Wahnsinn” at the Young DT
Languages
German
Mother tongue
English
Cambridge First Certificate
French
A1
Latin
Latinum