DE BRücke

2021

Political Economy • Philosophy

Branding • Video Production • Webdesign

In 2021, I joined DE-BRücke, a multidisciplinary group that connects scholars from Brazil and Germany to enhance the exchange of ideas on political economy. By leveraging historical and current differences, the group fosters dialogue and opens pathways for joint research and publications.

DE-BRücke’s mission is to address communication challenges that impede the sharing of recent research between the two countries. The initial phase includes seminars and study exchanges, with plans for articles and book publications. Supported by renowned publishers like Boitempo, these works will be translated to bridge language barriers, ensuring that research resonates across both nations.

Brand

A key mission of DE-BRücke is to overcome challenges in communication and exchange that hinder the sharing of recent research between Brazil and Germany. The initial phase of collaboration includes seminars and study exchanges, with plans for articles and book publications. Supported by renowned publishers like Boitempo, these works will also be translated to bridge language barriers, ensuring that research from one country resonates in the other.

Logo

The DE-BRücke logo is inspired by both a bridge arch and a rainbow, symbolizing connection and unity. One arch is mirrored horizontally, creating the image of a divided sphere, reflecting the geographic separation of Brazil and Germany, with one on the Southern and the other on the Northern Hemisphere. This split symbolizes the communication gap between the regions, which the group aims to bridge through collaboration and exchange.

Primary Brand Font

Pathway Gothic and Helvetica are perfect for DE-BRücke as they balance clarity and professionalism. Pathway Gothic’s bold, modern look reflects the group’s dynamic mission, while Helvetica’s clean, timeless design symbolizes the universality of abstract ideas as a bridge. Together, they convey DE-BRücke’s commitment to bridging academic and cultural divides.

Pathway Gothic

Normal

Bold

Helvetia

Light

Normal

Bold

Color Scheme

The contrasts in the color palette of black, white, and bright orange highlight DE-BRücke’s identity by balancing professionalism with energy. Black and white convey authority and clarity, creating an inviting space for communication, while vibrant orange adds excitement, symbolizing collaboration. The conscious exclusion of the countries‘ flag colors emphasizes a unified identity that transcends national symbols.

Black

HEX: ##000000

RGB: (0, 0, 0)

HSL: (0, 0%, 0%)

CMYK: (0, 0, 0, 100)

Pure White

HEX: #FFFFFF

RGB: (255, 255, 255)

HSL: (0, 0%, 100%)

CMYK: (0, 0, 0, 0)

Tangerine

HEX: #FFED00

RGB: (33, 114, 43)

HSL: (20, 81%, 54%)

CMYK: (0, 51, 82, 9)

This website mockup appears to be for "DE BRücke," a German-Brazilian working group ("Deutsche-Brasilianische Arbeitsgruppe"). The design features a prominent grayscale image of Karl Marx, suggesting a connection to socio-political themes, possibly socialism or labor-related discussions between Germany and Brazil. The logo at the top left combines "DE" and "BR" in an abstract, intertwined manner, symbolizing a bridge or connection between the two countries. The overall design is clean and minimalist, with bold orange and white text to convey the organization's name and mission clearly. A suitable meta description might be: "DE BRücke: A German-Brazilian working group fostering collaboration and dialogue on socio-political topics. Join us in bridging nations and ideas."

Videos

The first seminar focuses on three 20th-century philosophers who are influential in both Germany and Brazil but received differently. Georg Lukács is mainly discussed in aesthetic terms in Germany, while his ontological work is more recognized in Brazil. Ernst Bloch is well-researched in Germany but relatively unknown in Brazil. Louis Althusser is appreciated similarly in both countries, gaining more attention in Germany since the 1990s. The seminar aims to bridge these perspectives and foster philosophical reflection. It will be streamed online and available on YouTube after registration.